_The Importance of Split Testing Images with Facebook Ads
_Some marketers will throw up one or two ad copies, then be satisfied with their results. This can be one of the best ways to fail as an internet marketer and hardly ever have a long term ad campaign that is constantly on the generate profits. Not only will your banners go stale and the ones will keep seeing a similar ads over and over again, however, your CPM costs will continue increase as less people click, however see your ad.
Facebook ads
I wrote an article a while back on split testing Facebook ads, and thought it will make for a great recap post on PPC.org, as a result of the importance of testing and exactly how it can affect your important thing.
Let’s take a look at a weight loss campaign that I was running on Facebook a little while back. In this specific campaign I had been able to run over 30,324,503 impressions and receive 27,538 clicks to my offer. As stated, this was a weight loss related offer and Facebook isn’t approving numerous of these type of offers because they used to, but the thought of split testing the pictures is still the same.
There was a bunch of different images employed in this campaign, but the ones below were the most notable performers. It’s also very crucial that you know that these ads were to a very generic audience, which was just “males” and certain age ranges. Also, the text for many five campaigns were the identical, only the images were different.
Before looking at the actual numbers, check out the images and see which you would be most likely to click.
Take a look at the numbers to the top image as well as the bottom image. The very best image received nearly 600,000 less impressions than the bottom image, however it had over 1,000 more clicks, which can be around 40% more clicks. All this was due to the fact how the top image a click through rate of .12, as well as the bottom image were built with a lower ctr of .07.
The specific difference in performance and profit will be huge. Imagine settling with only using 2 of these images for testing, as opposed to all five?
For anyone wondering what the total campaign stats appeared to be, here are the figures directly from Facebook. And yes, this is a direct linking ad campaign.
I can not stress enough how important it can be to continually test your ad copy and remove under performing banners and ad copy.
Facebook ads
Facebook ads
I wrote an article a while back on split testing Facebook ads, and thought it will make for a great recap post on PPC.org, as a result of the importance of testing and exactly how it can affect your important thing.
Let’s take a look at a weight loss campaign that I was running on Facebook a little while back. In this specific campaign I had been able to run over 30,324,503 impressions and receive 27,538 clicks to my offer. As stated, this was a weight loss related offer and Facebook isn’t approving numerous of these type of offers because they used to, but the thought of split testing the pictures is still the same.
There was a bunch of different images employed in this campaign, but the ones below were the most notable performers. It’s also very crucial that you know that these ads were to a very generic audience, which was just “males” and certain age ranges. Also, the text for many five campaigns were the identical, only the images were different.
Before looking at the actual numbers, check out the images and see which you would be most likely to click.
Take a look at the numbers to the top image as well as the bottom image. The very best image received nearly 600,000 less impressions than the bottom image, however it had over 1,000 more clicks, which can be around 40% more clicks. All this was due to the fact how the top image a click through rate of .12, as well as the bottom image were built with a lower ctr of .07.
The specific difference in performance and profit will be huge. Imagine settling with only using 2 of these images for testing, as opposed to all five?
For anyone wondering what the total campaign stats appeared to be, here are the figures directly from Facebook. And yes, this is a direct linking ad campaign.
I can not stress enough how important it can be to continually test your ad copy and remove under performing banners and ad copy.
Facebook ads
